How does Sephora ensure that brands comply with the “Planet Aware at Sephora” definition?

At Sephora, we have established a robust system to enable brands that adhere to our "Planet Aware at Sephora" standards to be appropriately recognised. This initiative operates as a labeling system, signifying brands that have demonstrated a strong commitment to sustainability through compliance with the standards Sephora has built on our four key sustainability pillars. For brands that meet these specific criteria, we take pride in celebrating and spotlighting them.

Brands that want to qualify for the "Planet Aware at Sephora" seal must provide proof of efforts towards sustainable sourcing (e.g. strategies to drive ingredient traceability or minimise environmental impact along the supply chain), responsible packaging, and donating to environmental causes. They also have to agree that their future formulas will continue to meet Sephora’s requirements and have to demonstrate transparency in the form of a public-facing standard developed by the brand concerning formulation and sustainability