Why have some brands/products stopped using the "Clean at Sephora" seal?

The "Clean at Sephora" seal is only applicable to brands with products that comply fully with the "Clean at Sephora" definition and "formulated without" ingredient guidelines . Brands with assortments that are only partially compliant with our "Clean at Sephora" standards will not carry the "Clean at Sephora" seal. This is to provide a clearer and better shopping experience for our customers.