How does Sephora define what’s ‘clean’?

Brands and/or products tagged with the Clean at Sephora seal must assure us that they have complied with certain criteria, which are focused on transparency in formulation and sourcing, as well as the avoidance of certain ingredients. Our Clean at Sephora’s ‘formulated without’ or ‘excluded ingredient’ list currently includes many high-profile ingredients such as phthalates, parabens, and sulfates, to name a few.